Crazy Dad Speaks

Blog Consultant

"I help bloggers grow their blogs into viable businesses and I help businesses utilize their blogs to drive sales." Brian Johnson

Book a Free Mini-Blog Audit

Detailed Blog & Business Audit

Hi, I'm Brian and I do Blog & Business Audits. I specialize in working with lifestyle blogs and businesses selling lifestyle products.
- If you are a blogger who is trying to grow your lifestyle blog into a viable business, I can help you.
- If you own a business selling a lifestyle product and want to learn how to use blogs to help sell your product, I can help you.

I provide a Detailed Blog & Business Audit. The Audit starts off with an in-depth look at your website that includes search engine optimization, content optimization, optimizing your income pillars and culminating with a business strategy plan .

During your audit, I don’t just look at one part of your blog or business. I look at everything to identify ways you can improve your web presence, time management & ultimately your income.

When we're done with your Detailed Blog & Business Audit, you will leave with a clear vision and clear understanding of what you need to do to move forward to accomplish your goals.

Together, we create a written plan to accomplish your goals that fits into your busy life. And I send that to you after your call.

I offer all of my clients a 100% Satisfaction Guarantee, if you're not 100% Satisfied at the end of your blog audit I'll refund you.

What's the audit consist of?

When you first engage me to work together, I'll schedule a free Mini Blog Audit. This will help me get a thourough understanding of your business and where we need to concentrate the most on your Detailed Blog & Business Audit.

After we decide to move forward with your audit, I'll send you over some paperwork and a detailed questionnaire that I've designed to give me a solid picture of your situation. You'll then fill out the paperwork and questionnaire, and get them back to me as soon as you can prior to your audit. The better you do on answering your questions, the better your audit will be.

During your Detailed Audit I'll cover a lot of ground and that's why this is a 4-Hour Audit. Don't worry, the 4 hours will go by very fast... and yes, we will totally take breaks.

The Detailed Blog & Business Audit focuses on 4 general areas.

1. SEO Audit Report

I run an SEO report and we go over it. The report identifies common issues that you can typically fix on your own.

Some of the things the SEO Audit Report covers:

Indexing & Crawlability
4XX & 5XX Status Codes
Mobile Friendliness
Broken Links
Status of Images
Meta Descriptions
Alt Text

2. Content Audit

We review your content inventory and how you utilize it. We then discuss your best options for monetizing it.

While conducting your content audit we'll cover:

Pages on Your Site
Cornerstone Content
Supporting Pieces of Content
Duplicate Content
Keywords & Keyphrases
Anchor Text
Categories & Tags
Social Media Strategy

3. Making Money Audit

We see where you're making money and where you could be making more... then double down on those areas.

We're going to go over your income pillars:

Affiliate Marketing
Ad Networks
Blog Networks
Sponsored Posts
Sponsored Social Media
Product Creation

4. Business Strategy Plan

The biggest mistake online businesses make is not having a clear & defined plan. This costs time, energy & money.

You will have a detailed strategic plan for your blog:

Happiness First
Clear Vision
Goal Oriented
Customized Plan
Actionable Steps
Time Management Focused
Cornerstone Content Ideas
Supporting Content Ideas

After your audit!

You'll have lifetime acccess to a Mastermind Group where you'll be able to ask questions and get answers.

We'll schedule a 1-hour follow-up call approx. 30 days after your Detailed Blog Audit, which will include an updated SEO Report.

Inside of the Detailed Audit

What they’re saying about me!!!

  • "Working with Brian on my tenured website as well as my brand new website has hands down been the best investment of time and energy I have ever made to date. As someone who owns several successful websites, Brian gets the day to day struggles we go through. He has a unique understanding of social media, content creation, working with brands, SEO, marketing, and more. He also has access to some mind-blowing software for performing crazy in-depth analysis on websites. He uses this date plus his knowledge to provide actionable plans of attack both in terms of cleaning up major technical issues to taking a website to the next level from a business standpoint. He is very forward-thinking, encouraging, and creative. I *thought* I knew what I was doing but Brian's enthusiastic direction has not only reinvigorated my passion for both of my websites but also truly made me excited about doing all the tedious cleanup! Everyone needs a coach like Brian!"  

    Hybrid Rasta Mama

    Mold Help For You

    Jennifer Nitriro
  • Kiran Dodeja Smith bust image smiling, sandy brown hair, blue top, in light kitchen behind cutting board with carrots and green vegetables on white marble counter and window over the sink in the background

    "Brian carries a wealth of information. I *thought* that I had the basics of blogging covered, but Brian helped me uncover some major overlooked changes that I needed for my site in a very helpful, unassuming way. His audit illustrated areas that needed work, and his experience helped him to give me suggestions to improve my site. I’m grateful for the experience and look forward to continuing to improve my site with Brian’s help."

    Easy Real Food

    Kiran Dodeja Smith
  • Jeanette Nyberg headshot, short pixie style hair cut, blogn hair, nice smile, red shirt wth white pattern and white background

    "Brian’s infectious energy and passion for helping people shines through every time he speaks. He also managed to get right to the heart of what I want to be doing as a blogger, artist, and business-owner after just a few minutes of our first coaching session. I so appreciate and resonate with his no-bullshit, straightforward approach, and I’m thrilled to be working with him as my coach."

    Craft Whack

    Life Whack

    Jeanette Nyberg
  • Anna Merhalski with a white goat, she has shoulder length brown hair, nice smile, red and white shirt on the right side of the photo and a white goat's head on the other side

    "Working with Brian has been one of the best steps I've taken to grow my business! His in-depth coaching is geared around a thorough analysis of my site, my social media presence, my goals, and my strengths - and following the strategies he suggested for my business helped immediately start growing both my page views and my income. I can't wait to see what comes in the months ahead as I continue with his invaluable coaching!"

    Salt in my Coffee

    Anna Merhalski
  • Shelby Stover, headshot/ bust image, long blond hair, glasses, nice smile

    "Working with Brian has been insanely rewarding! His very direct nature makes it so you don't waste time during scheduled appointments and he always provides a step by step action plan from your calls. My favorite part though is that he is always around to answer questions (no matter how random or silly they seem) and will never make you feel out of place for asking them. Brian has helped me see my blog better as a business and not as just something I love."

    Fit as a Mama Bear

    Shelby Stover C.S.C.S., P.N.
  • Jessica Penner headshot, shoulder length blond hair, nice smile, black shaw, white shirt, wooded area in background

    "I walked away from my site audit session with Brian with a list of 15+ actionable items to improve my website and business operations. I’m so excited to implement them and start seeing results! Brian is an experienced online entrepreneur who truly cares about helping others succeed. Working with him will lead you to where you want to go."

    Smart Nutrition

    Jessica Penner R.D.